SAFCOL signs major export agreement into China

ADELAIDE - Following a $600 million per annum deal to sell and market Camperdown Dairy’s infant formula to China, Great Wall Capital Trading Limited has signed a multi-year agreement with the South Australia’s SAFCOL to become the exclusive exporter to China of SAFCOL’s premium brand of tinned and packaged seafood products.

The agreement will see distribution of up to 60 product lines across China.

Great Wall CEO Damien Weis said China’s demand for quality seafood products had grown exponentially, with seafood consumption increasing by almost 60% annually over the past 15 years.

“Australia has a great reputation for safe high quality food products in China and currently consumers just can’t get enough,’’ he said. SAFCOL has supplied the Australian market with fresh, packaged and frozen seafood since 1945, and sells extensively into export markets.

Great Wall Capital Trading Limited is a joint venture between the Cratus Group, a Hong Kong based trading house, and the Lennon family in Australia.   www.safcol.com.au www.greatwallcapital.com.hk (ATI).