SME’s losing out to maze of ‘private standards’
TRANSLATION of global trade agreements into business opportunities is the mantra of the Geneva-based International Trade Centre, jointly funded by the WTO and the UN.
As the ITC’s Arancha Gonzalez sees it, that means helping SMEs to internationalise and to navigate obstacles to global trade.
The hurdles are many, she says, not the least of them ‘private standards’ set up by major suppliers such as supermarket chains . . .