PAL launches new brand equity campaign
MANILA - Philippine Airlines (PAL) has launched a new Brand Equity campaign aimed at foreign leisure travellers from international markets with the theme: "Experience the Heart of the Filipino". The campaign has been launched with a digital video on PAL's Youtube Page showcasing the best of the Philippines and celebrating the best of Filipino values.
PAL carried 13.4 million passengers last year, a 12.6% increase from 2015.
PAL says it is in the midst of its journey towards becoming a five star full-service legacy carrier by 2020, and to reach this goal has embarked on both inflight and on-ground service enhancements, together with the introduction of its distinct service philosophy "Heart of the Filipino".
Airline ratings firm Skytrax ranked PAL 6th Most Improved Airline in its most recent world airline awards, while the aviation industry. Industry online publication Smart Travel Asia named PAL 4th Best Airline Worldwide in Cabin Service. www.philippineairlines.com (ATI).