Made For China – a new credo for exporters
SHANGHAI - Australian businesses are confident that their specialist expertise will appeal to Chinese consumers, understand that distribution partnerships and e-commerce platforms are the key to success in this market and are targetting the growing spending power of consumers aged under 40.
These were among key findings from HSBC's first Navigator: Made for China survey, launched today at the China International Import Expo in Shanghai.
"Chinese consumers are shaping the strategies of more Australian companies as they become not just richer but also more health-conscious and concerned about the environment,". said Steve Hughes, HSBC Australia's Head of Commercial Banking.
"Our clients are witnessing particular demand for high-quality agricultural exports, but also for travel, furniture and technology,"
The survey, conducted in September, explores the intersection of international businesses' growth ambitions with China's increasingly affluent and discerning consumers, and is drawn from the views of 1,205 small and large companies in 11 key global economies that already export to China or are considering doing so. www.hsbc.com.au (ATI).