Huiyuan Juice, Yeo Hiap Seng sign JV to enter juice market in Malaysia

KUALA LUMPUR - China Huiyuan Juice Group Limited, a leading vertically-integrated fruit and vegetable juice producer in China, is to establish a 50-50 joint venture in Malaysia with Malaysia’s Yeo Hiap Seng Limited to produce and distribute fruit and vegetable juice. The JV will begin operations in Malaysia with a view to expanding into other markets.

According to Neilsen research, as of June 30, 2015, Huiyuan Juice was China’s  biggest manufacturer of 100% juice and nectars, as market leader with market share of 64.8% and 43.3%, respectively, by sales volume. Huiyuan exports to the US, Japan and other countries and regions. www.huiyuan.com.cn/ (ATI).