Chinese regulator orders Apple to cease sales of iPhone 6 in Beijing

SHANGHAI - a Chinese regulator has ordered Apple Inc to stop selling two versions of its iPhone 6 in Beijing after finding they look too much like a competitor - but Apple says sales are going ahead while it appeals. The ruling by an intellectual property tribunal is the latest legal stumbling block for the iconic US titan in its second-biggest global market.

Shanghai Daily reported that Apple also faces rising competition from local brands, including Huawei and Xiaomi, which have gained market share.

The order by the Beijing tribunal said the iPhone 6 and 6 Plus looked too much like the 100C model made by Shenzhen Beili, a small Chinese brand. The order was issued in May but reported last week by the Chinese press.

Apple said a Beijing court stayed the administrative order on appeal, and the iPhone 6 and 6 Plus models are still on sale. www.webershandwick.cn (ATI).