Chinese consumers top globally for wanting to be always reachable, Japanese not so

SINGAPORE – More than half of the online connected population (56%) in China—the highest internationally—are in strong agreement with the statement “To me, it is important to always be reachable wherever I am”. Only 3% - the second lowest of all markets surveyed - strongly disagree with the same statement. This makes China the top nation in Asia Pacific and globally with the pro- “always reachable” mindset.

Among five key markets surveyed in APAC, South Korea came second – but trailing well behind China - with slightly less than a third (31%) of its consumers firmly agreeing with the same statement. Of all countries surveyed globally, South Korea has the lowest level of respondents—at just 2% -- who firmly disagree with the statement “It is important to always be reachable”.
By contrast, less than a-fifth (18%) of Japanese connected consumers exhibit a strong “always reachable” mindset - the lowest in APAC and second lowest of all countries surveyed.
Elsewhere, Germany, Sweden, Canada and the Netherlands are the only countries in the survey where greater numbers firmly disagree than agree with the idea that it is important to be always reachable. For findings for each of 22 countries, visit www.gfk.com/global-studies/global-study-overview/ (ATI).