Australian millennial travellers "less trusting" than baby boomers
SYDNEY - Amadeus, a leading technology provider for the global travel industry, has released new data on ‘What Asia Pacific Millennial Travellers want’ in the latest series of Journey of Me reports first launched by Amadeus in August 2017.
Conducted in collaboration with YouGov across 14 markets in Asia Pacific including Australia, New Zealand and Japan, the research surveyed 6,870 respondents, 45% of whom were millennials at the time the data was collected.
Key findings included:
Millennials are less open than older travellers to sharing their personal information with travel providers in return for more relevant offers or personalised services;
45% of Australian millennials use sharing economy apps while travelling;
39% of Australian millennials prefer recommendations that help them save money, closely followed by 27% of Australians who prefer recommendations that expose them to new experiences; and
In terms of how they receive recommendations, 48% of Australians prefer email, followed by apps (18%) and social media (17%).