50 million videos viewed in JAL/TripAdvisor portal
TOKYO – Since Japan Airlines and TripAdvisor jointly launched a multi-media portal titled "Untold Stories of Japan" last October, interest in Japan from Asia-Pacific travellers has increased 40% on-year, led by consumers from Singapore, South Korea, Australia, Thailand, New Zealand, India and Vietnam.
To date, videos featured on the portal have been played more than 50 million times worldwide and travel interest in regional prefectures promoted through the portal - outside of Tokyo, Kyoto and Osaka - have shown growth at 45% on-year.
The amount of time spent by travellers on this page of the portal within TripAdvisor is 40% longer than the average time users spend on other TripAdvisor website pages.
To complement this, JAL has now launched a second site, Änother Stories of Japan”, on the joint TripAdvisor portal to cover broader destinations in Japan. Travellers can now use both portals to find even more information on tourism. In addition to this, four new videos featuring Miyagi, East Hokkaido, Kyoto and Nagano have now launched on "Untold Stories of Japan".