Wine distributor Dawine signs with Tmall.com, WeChat

PERTH – Dawine Listed, the ASX-listed wine distributor specialising in the China market, has signed an agreement with Tmall.com and WeChat store management provider Alea E-Commerce Co. Ltd (Alea), providing access to more than 400 million consumers in China. Dawine says the deal complements its own China portal.

Piers Lewis, Executive Chairman of Dawine, described the initiative as “another big step towards”  the launch of Dawine’s multiple online sales channels in China’s e-commerce market

“The introduction of our Tmall.com store and WeChat store further open up a massive consumer access base, at least 13-14 times larger than Australia’s population,” he said. Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia.

 Part of China’s Alibaba Group, Tmall.com  far outpaced its competitors with a 56.6% share of retail ecommerce sales in 2016 and revenue of US$680 billion.
 
 Dawine expects its Tmall.com and WeChat store to be live in the second quarter of 2017, resulting in multiple online sales channels being opened.  www.dawine.com (ATI).