Hilton offers discounted rates for direct bookings by HHonors members

SINGAPORE – Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through Hilton brand websites, the Hilton HHonors mobile app, Hilton reservation call centres, or through preferred corporate travel partners and approved travel agents at more than 4,500 hotels around the world, excluding hotels in mainland China, Hong Kong, Macau and Taiwan.

Hilton’s new “Stop Clicking Around” marketing campaign – the largest launched in the company’s 97 year history – will also emphasise other benefits of booking direct and being an HHonors member.  These include HHonors Points that can be used for free room nights, free Wi-Fi, abd the ability to check-in and choose your own room from a digital floor plan via the HHonors mobile app on a smartphone.

“Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party. In Asia Pacific, over 210,000 free room nights went unearned,” says Mark Weinstein, global head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide. “There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.”  Visit www.HHonors.com