Doubling the numbers - Sri Lanka fast-tracks tourism
SRI LANKA is to appoint a global advertising agency to take its tourism story worldwide as new infrastructure comes on-stream and the Government prepares to unveil a raft of new incentives for both local and foreign investors.
But new casinos are not on the list . . .
Sri Lanka attracted 1.5 million tourists in 2014, and has ambitious plans to lift that number to 2.5 million in 2016. The key target markets are the UK, China and India.